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Samsung: Redefining a Brand

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brands
Consumer marketing
Distribution
Marketing management
Marketing mix
Pricing
Product positioning

by
Robin Ritchie,
Fan Ye,
Christian Kim

Source: Richard Ivey School of Business Foundation

20 pages.
Publication Date: Jul 30, 2004. Prod. #: 904A16-PDF-ENG

Samsung: Redefining a BrandHarvard Case Study Solution and HBR and HBS Case Analysis

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