Samsung: Redefining a Brand Case Solution & Analysis

Subjects Covered
Brands
Consumer marketing
Distribution
Marketing management
Marketing mix
Pricing
Product positioning

by
Robin Ritchie,
Fan Ye,
Christian Kim

Source: Richard Ivey School of Business Foundation

20 pages.
Publication Date: Jul 30, 2004. Prod. #: 904A16-PDF-ENG

Samsung: Redefining a BrandHarvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions