Seeing Whats on Red Auerbachs Mind

Subjects Covered
Analysis
Interviews
Market research
Product development

by
Joseph B. Lassiter,
John T. Gourville

Source: Harvard Business School

12 pages.
Publication Date: Mar 30, 2004. Prod. #: 804160-PDF-ENG

Seeing What’s on Red Auerbach’s Mind Harvard Case Study Solution and HBR and HBS Case Analysis