Seeing Whats on Red Auerbachs Mind
Subjects Covered
Analysis
Interviews
Market research
Product development
by
Joseph B. Lassiter,
John T. Gourville
Source: Harvard Business School
12 pages.
Publication Date: Mar 30, 2004. Prod. #: 804160-PDF-ENG
Seeing What’s on Red Auerbach’s Mind Harvard Case Study Solution and HBR and HBS Case Analysis