Seeking Differentiation: Taxi Branding in Hong Kong

Subjects Covered
Competition
Government regulations
Industry analysis
Price differentiation
Quality management

by
Yue-Chim Richard Wong,
Ka-Fu Wong,
Alexandra Yiu,
Carola Ramon-Berjano

Source: University of Hong Kong

20 pages.
Publication Date: Jan 12, 2005. Prod. #: HKU364-PDF-ENG

Seeking Differentiation: Taxi Branding in Hong Kong Harvard Case Study Solution and HBR and HBS Case Analysis