Seiko Watch Corporation: Moving Upmarket

Subjects Covered
Branding
Product positioning

by
Amir Hoosain,
Mary Ho,
Ali Farhoomand,
Thomas M. Hout

Source: University of Hong Kong

31 pages.
Publication Date: Jun 27, 2007. Prod. #: HKU658-PDF-ENG

Seiko Watch Corporation: Moving Upmarket Harvard Case Study Solution and HBR and HBS Case Analysis