Selecting a New Name for Security Capital Pacific Trust Case Solution & Analysis

Subjects Covered
Brand equity
Brand management
Brands
Communication strategy
Real estate investments

by
Susan Fournier,
Andrea Wojnicki

Source: Harvard Business School

13 pages.
Publication Date: Jan 14, 2000. Prod. #: 500054-PDF-ENG

Selecting a New Name for Security Capital Pacific Trust Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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