Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Vietnam (B)

Subjects Covered
Consumers
Emerging markets
Enterprise systems
Expansion
International business
Localization
Multinational corporations
Strategy

by
Roberto Galang

Source: Richard Ivey School of Business Foundation

6 pages.
Publication Date: Feb 13, 2012. Prod. #: W11689-PDF-ENG

Selling Ready-to-Drink Tea in Southeast Asia: C2 Green Tea in Vietnam (B) Harvard Case Study Solution and HBR and HBS Case Analysis