Selling Strategic Issues: Crafting the Content of the Sales Pitch Case Solution & Analysis

Subjects Covered
R&D
Sales strategy
Strategy

by
Matthew J. Mazzei,
Christopher L. Shook,
David Ketchen Jr.

Source: Business Horizons

5 pages.
Publication Date: Nov 15, 2009. Prod. #: BH355-PDF-ENG

Selling Strategic Issues: Crafting the Content of the Sales Pitch Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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