Selling To Millennials With Online Reviews Case Solution & Analysis

Subjects Covered
Sales
Social media
Word-of-mouth marketing

by
W. Glynn Mangold,
Katherine Taken Smith

Source: Business Horizons

13 pages.
Publication Date: Mar 15, 2012. Prod. #: BH467-PDF-ENG

Selling To Millennials With Online Reviews Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions