Seven Keys to Improving Customer Satisfaction Programs Case Solution & Analysis

Subjects Covered
Consumer marketing
Customer relationship management
Marketing management

by
Michael S. Garver,
Gary B. Gagnon

Source: Business Horizons

8 pages.
Publication Date: Sep 15, 2002. Prod. #: BH079-PDF-ENG

Seven Keys to Improving Customer Satisfaction Programs Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions