Subjects Covered
Communication strategy
Corporate strategy
by
Jeanne M. Liedtka,
John W. Rosenblum
Source: California Management Review
17 pages.
Publication Date: Oct 01, 1996. Prod. #: CMR071-PDF-ENG
Shaping Conversations: Making Strategy, Managing Change Harvard Case Study Solution and HBR and HBS Case Analysis
Clients Who Bought This Case Solution Also Bought:
Managing the Multiple Identities of the Corporation
Strategy and the Crystal Cycle
Communicating Corporate Reputation Through Stories- Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
Value Palette: Tool for Full Spectrum Strategy
Organizing Knowledge- Managing Innovation: When Less Is More
The Role of Collaboration in Achieving Corporate Social Responsibility Objectives
NTT DoCoMo and Its i-mode Success: Origins and Implications
Manufacturing Strategy Regained: Evidence for the Demise of Best-Practice
