Shoppers Stop – Targeting the Young

Subjects Covered
Customer relationship management
Market segmentation

by
Shanker Krishnan,
Ramasastry Chandrasekhar

Source: Richard Ivey School of Business Foundation

23 pages.
Publication Date: May 05, 2009. Prod. #: 909A11-PDF-ENG

Shoppers Stop – Targeting the Young Harvard Case Study Solution and HBR and HBS Case Analysis