Shoppers Stop – Targeting the Young
Subjects Covered
Customer relationship management
Market segmentation
by
Shanker Krishnan,
Ramasastry Chandrasekhar
Source: Richard Ivey School of Business Foundation
23 pages.
Publication Date: May 05, 2009. Prod. #: 909A11-PDF-ENG
Shoppers Stop – Targeting the Young Harvard Case Study Solution and HBR and HBS Case Analysis