Shopping Online for Freedom Control and Fun Case Solution & Analysis

Subjects Covered
Consumer behavior
Internet
Marketing strategy

by
Mary Wolfinbarger,
Mary C. Gilly

Source: California Management Review

23 pages.
Publication Date: Jan 01, 2001. Prod. #: CMR191-PDF-ENG

Shopping Online for Freedom, Control, and Fun Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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