Siemens AG: Key Account Management
Subjects Covered
Commercialization
Engineering
Marketing management
by
Thomas Steenburgh,
Michael Ahearne,
Elena Corsi
Source: Harvard Business School
33 pages.
Publication Date: Jun 29, 2012. Prod. #: 512110-PDF-ENG
Siemens AG: Key Account Management Harvard Case Study Solution and HBR and HBS Case Analysis