Siemens AG: Key Account Management

Subjects Covered
Commercialization
Engineering
Marketing management

by
Thomas Steenburgh,
Michael Ahearne,
Elena Corsi

Source: Harvard Business School

33 pages.
Publication Date: Jun 29, 2012. Prod. #: 512110-PDF-ENG

Siemens AG: Key Account Management Harvard Case Study Solution and HBR and HBS Case Analysis