Six Ways Marketing Can Change the World
Subjects Covered
Consumption
Decision making
Employee engagement
Information management
by
John A. Quelch,
Katherine E. Jocz
Source: IESE-Insight Magazine
8 pages.
Publication Date: Sep 15, 2009. Prod. #: IIR012-PDF-ENG
Six Ways Marketing Can Change the World Harvard Case Study Solution and HBR and HBS Case Analysis