Six Ways Marketing Can Change the World

Subjects Covered
Consumption
Decision making
Employee engagement
Information management

by
John A. Quelch,
Katherine E. Jocz

Source: IESE-Insight Magazine

8 pages.
Publication Date: Sep 15, 2009. Prod. #: IIR012-PDF-ENG

Six Ways Marketing Can Change the World Harvard Case Study Solution and HBR and HBS Case Analysis