Slowing the Adoption and Diffusion Process to Enhance Brand Repositioning: The Consumer Driven Repositioning of Dunlop Volley Case Solution & Analysis

Subjects Covered
Brand management
Marketing strategy
Product positioning

by
Michael Beverland,
Michael Ewing

Source: Business Horizons

7 pages.
Publication Date: Sep 15, 2005. Prod. #: BH167-PDF-ENG

Slowing the Adoption and Diffusion Process to Enhance Brand Repositioning: The Consumer Driven Repositioning of Dunlop Volley Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions