Smartex: An Electronic Cash System Case Solution & Analysis

Subjects Covered
Consumer behavior
Innovation
Marketing strategy

by
Ali F. Farhoomand,
Gerard Tocquer,
Eva Y.H. Kwan

Source: University of Hong Kong

20 pages.
Publication Date: Jan 01, 1999. Prod. #: HKU043-PDF-ENG

Smartex: An Electronic Cash System Harvard Case Study Solution and HBR and HBS Case Analysis

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