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So what if remanufacturing cannibalizes my new product sales

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Manufacturing strategy
Market positioning
Market segmentation
New product marketing
Product development

by
Atalay Atasu,
V. Daniel R. Guide Jr.,
Luk N. Van Wassenhove

Source: California Management Review

22 pages.
Publication Date: Feb 01, 2010. Prod. #: CMR447-PDF-ENG

So what if remanufacturing cannibalizes my new product sales? Harvard Case Study Solution and HBR and HBS Case Analysis

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