Subjects Covered
Internet
Marketing
Social media
by
Jan H. Kietzmann,
Kristopher Hermkens,
Ian McCarthy,
Bruno S. Silvestre
Source: Business Horizons
11 pages.
Publication Date: May 15, 2011. Prod. #: BH433-PDF-ENG
Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media Harvard Case Study Solution and HBR and HBS Case Analysis
Clients Who Bought This Case Solution Also Bought:
When Customers Get Clever: Managerial Approaches to Dealing With Creative Consumers
Fortis Venturing (A): Building the Fighting Spirit
General Mills and the Hawthorne Huddle (A)
Ringier – Building a Digital-Age Media Company
General Mills and the Hawthorne Huddle (B)
Nehemiah Strategy: Bringing It to Boston
Note on Socially Responsible Investing- Focus Media (A): Building a Chinese Media Giant
Social Spending: Managing The Social Media Mix
John A. McCarthy Jr.
