Subjects Covered
Internet
Marketing
Social media
by
Jan H. Kietzmann,
Kristopher Hermkens,
Ian McCarthy,
Bruno S. Silvestre
Source: Business Horizons
11 pages.
Publication Date: May 15, 2011. Prod. #: BH433-PDF-ENG
Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media Harvard Case Study Solution and HBR and HBS Case Analysis
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