Social Media Get Serious Understanding the Functional Building Blocks of Social Media

Subjects Covered
Internet
Marketing
Social media

by
Jan H. Kietzmann,
Kristopher Hermkens,
Ian McCarthy,
Bruno S. Silvestre

Source: Business Horizons

11 pages.
Publication Date: May 15, 2011. Prod. #: BH433-PDF-ENG

Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media Harvard Case Study Solution and HBR and HBS Case Analysis