Social media: The New Hybrid Element of the Promotion Mix Case Solution & Analysis

Subjects Covered
Consumer marketing
Internet
Internet marketing
IT management
Marketing campaigns
Platforms
Social media

by
W. Glynn Mangold,
David J. Faulds

Source: Business Horizons

9 pages.
Publication Date: Jul 15, 2009. Prod. #: BH338-PDF-ENG

Social media: The New Hybrid Element of the Promotion Mix Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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