Social Spending: Managing The Social Media Mix Case Solution & Analysis

Subjects Covered
Budget management
Marketing
Return on investment
Social media

by
Bruce D. Weinberg,
Ekin Pehlivan

Source: Business Horizons

8 pages.
Publication Date: May 15, 2011. Prod. #: BH436-PDF-ENG

Social Spending: Managing The Social Media Mix Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions