Southwest Airlines 2002: An Industry Under Siege
Subjects Covered
Competition
Organizational culture
Service management
by
James L. Heskett
Source: HBS Premier Case Collection
24 pages.
Publication Date: Jan 23, 2003. Prod. #: 803133-PDF-ENG
Southwest Airlines 2002: An Industry Under SiegeHarvard Case Study Solution and HBR and HBS Case Analysis