Southwest Airlines (C) Case Solution & Analysis

Subjects Covered
Advertising strategy
Development stage enterprises
Marketing strategy
Pricing strategy
Public relations

by
Christopher H. Lovelock

Source: Harvard Business School

19 pages.
Publication Date: May 01, 1975. Prod. #: 575118-PDF-ENG

Southwest Airlines (C) Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions