Subjects Covered
Advertising strategy
Development stage enterprises
Marketing strategy
Pricing strategy
Public relations
by
Christopher H. Lovelock
Source: Harvard Business School
19 pages.
Publication Date: May 01, 1975. Prod. #: 575118-PDF-ENG
Southwest Airlines (C) Harvard Case Study Solution and HBR and HBS Case Analysis
Clients Who Bought This Case Solution Also Bought:
Southwest Airlines (A)
Southwest Airlines (D)
Southwest Airlines (B)
Two Ways to Fly South: Lan Airlines and Southwest Airlines
NWInc. – Northwest Airlines Revenue Management
Alaska Airlines: For the Same Price You Just Get More…
Positioning Southwest Airlines Through Employee Branding- Southwest Airlines Flight 1248 (B)
Southwest Airlines Flight 1248 (C)
Southwest Airlines Flight 1248 (A)