Sponsorship Relationships as Strategic Alliances: Life Cycle Model Approach Case Solution & Analysis

Subjects Covered
Strategic alliances

by
Lourdes Urriolagoitia,
Marcel Planellas

Source: Business Horizons

10 pages.
Publication Date: Mar 15, 2007. Prod. #: BH229-PDF-ENG

Sponsorship Relationships as Strategic Alliances: A Life Cycle Model Approach Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions