Subjects Covered
Market entry
Marketing implementation
Product portfolio management
Sales strategy
Target markets
by
Benson P. Shapiro
25 pages.
Publication Date: Jan 15, 2001. Prod. #: 999004-PDF-ENG
Sprint Sell to Close Sales Quickly Harvard Case Study Solution and HBR and HBS Case Analysis
Clients Who Bought This Case Solution Also Bought:
Petite Playthings Inc.–1984 (A)
High Impact Salesforce: The Investment You Cant Afford Not to Make
Creating the Customer-Centric Team: Coordinating Sales & Marketing
Petite Playthings Inc.–1984 (B)- Close Encounters of the Four Kinds: Managing Customers in a Rapidly Changing Environment
Jamestown Co.
Note on Direct Selling in Developing Economies
Sell Yourself
Personal Selling and Sales Management
Selling as a Systematic Process