STAR TV in 1993: (A)

Subjects Covered
Globalization
Market positioning
Standardization
Technological change

by
Pankaj Ghemawat,
Timothy J. Keohane

Source: Harvard Business School

12 pages.
Publication Date: Aug 01, 2000. Prod. #: 701012-PDF-ENG

STAR TV in 1993: (A) Harvard Case Study Solution and HBR and HBS Case Analysis