Starbucks Coffee Company in the 21st Century
Subjects Covered
Brand management
Entrepreneurship
Growth strategy
International business
Leadership
Social responsibility
by
Nancy F. Koehn,
Marya Besharov,
Katherine Miller
Source: HBS Premier Case Collection
45 pages.
Publication Date: Jun 06, 2008. Prod. #: 808019-PDF-ENG
Starbucks Coffee Company in the 21st CenturyHarvard Case Study Solution and HBR and HBS Case Analysis