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Starbucks: Delivering Customer Service

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Customer retention
Customer service
Market research
Profitability

by
Youngme Moon,
John A. Quelch

Source: HBS Premier Case Collection

20 pages.
Publication Date: Jul 31, 2003. Prod. #: 504016-PDF-ENG

Starbucks: Delivering Customer ServiceHarvard Case Study Solution and HBR and HBS Case Analysis

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