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Steinway & Sons: Buying a Legend (A)

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Entrepreneurship
Marketing strategy

by
John T. Gourville,
Joseph B. Lassiter

Source: HBS Premier Case Collection

23 pages.
Publication Date: Oct 08, 1999. Prod. #: 500028-PDF-ENG

Steinway & Sons: Buying a Legend (A)Harvard Case Study Solution and HBR and HBS Case Analysis

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