Stella Artois in the U.K.

Subjects Covered
Brand management
Consumer marketing
Marketing strategy

Paul W. Beamish,
Anthony Goerzen

Source: Richard Ivey School of Business Foundation

18 pages.
Publication Date: Jun 12, 2001. Prod. #: 901A17-PDF-ENG

Stella Artois in the U.K. Harvard Case Study Solution and HBR and HBS Case Analysis