Strategic Brand Valuation: Cross-Functional Perspective Case Solution & Analysis

Subjects Covered
Brand equity
Management accounting
Marketing management
Marketing strategy
Performance measurement

Karen S. Cravens,
Chris Guilding

Source: Business Horizons

10 pages.
Publication Date: Jul 15, 1999. Prod. #: BH031-PDF-ENG

Strategic Brand Valuation: A Cross-Functional Perspective Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions