Strategic Corporate Social Responsibility as Global Brand Insurance Case Solution & Analysis

Subjects Covered
Brand equity
Brand management
Competitive strategy
Globalization
Social responsibility

by
David Chandler,
William B. Werther Jr.

Source: Business Horizons

8 pages.
Publication Date: Jul 15, 2005. Prod. #: BH128-PDF-ENG

Strategic Corporate Social Responsibility as Global Brand Insurance Harvard Case Study Solution and HBR and HBS Case Analysis

Posted in Harvard Case Study Analysis Solutions
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