Strategy in the 21st Century Pharmaceutical Industry: Merck & Co. and Pfizer Inc.

Subjects Covered
Competitive advantage
International business
Strategy formulation

by
David J. Collis,
Troy Smith

Source: Harvard Business School

37 pages.
Publication Date: Nov 27, 2006. Prod. #: 707509-PDF-ENG

Strategy in the 21st Century Pharmaceutical Industry: Merck & Co. and Pfizer Inc.Harvard Case Study Solution and HBR and HBS Case Analysis