Strategy in the 21st Century Pharmaceutical Industry: Merck & Co. and Pfizer Inc.
Subjects Covered
Competitive advantage
International business
Strategy formulation
by
David J. Collis,
Troy Smith
Source: Harvard Business School
37 pages.
Publication Date: Nov 27, 2006. Prod. #: 707509-PDF-ENG
Strategy in the 21st Century Pharmaceutical Industry: Merck & Co. and Pfizer Inc.Harvard Case Study Solution and HBR and HBS Case Analysis