SUNDAY Communications Ltd.: Marketing Strategy for a Wireless Future

Subjects Covered
Brands
Loyalty
Marketing strategy
Pricing

by
Velma Lee,
Pauline Ng,
Elsie Choi

Source: University of Hong Kong

23 pages.
Publication Date: Aug 15, 2001. Prod. #: HKU136-PDF-ENG

SUNDAY Communications Ltd.: A Marketing Strategy for a Wireless Future Harvard Case Study Solution and HBR and HBS Case Analysis