Super Shampoo Products and the Indian Mass Market

Subjects Covered
Brand management
Consumer behavior
Consumer marketing
Emerging markets

by
S. Ramesh Kumar,
Nitya Guruvayurappan

Source: Richard Ivey School of Business Foundation

21 pages.
Publication Date: Nov 30, 2010. Prod. #: 910A26-PDF-ENG

Super Shampoo Products and the Indian Mass Market Harvard Case Study Solution and HBR and HBS Case Analysis