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Sustainability: How Stakeholder Perceptions Differ from Corporate Reality

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Brand management
Corporate image
Social responsibility
Stakeholders
Sustainability

by
John Peloza,
Moritz Loock,
James Cerruti,
Michael Muyot

Source: California Management Review

24 pages.
Publication Date: Nov 01, 2012. Prod. #: CMR523-PDF-ENG

Sustainability: How Stakeholder Perceptions Differ from Corporate Reality Harvard Case Study Solution and HBR and HBS Case Analysis

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