Sustainable Marketing Leadership–Workshop I: Strategic Visioning and Integrated Planning

Subjects Covered
Market planning strategy
Market positioning
Marketing management
Marketing planning
Strategic planning
Strategy formulation
Target markets

by
Benson P. Shapiro

10 pages.
Publication Date: Jan 10, 2005. Prod. #: 999013-PDF-ENG

Sustainable Marketing Leadership–Workshop I: Strategic Visioning and Integrated Planning Harvard Case Study Solution and HBR and HBS Case Analysis