Suzuki Samurai Supplement

Subjects Covered
Advertising
Crisis management
Marketing strategy
Product positioning
Product recalls

by
John A. Quelch,
N. Craig Smith

Source: Harvard Business School

2 pages.
Publication Date: Jan 08, 1991. Prod. #: 591040-PDF-ENG

Suzuki Samurai, Supplement Harvard Case Study Solution and HBR and HBS Case Analysis