Swatch and the Global Watch Industry

Subjects Covered
Competition
Globalization
Industry analysis
International business

by
Allen Morrison,
Cyril Bouquet

Source: Richard Ivey School of Business Foundation

26 pages.
Publication Date: Sep 23, 1999. Prod. #: 99M023-PDF-ENG

Swatch and the Global Watch Industry Harvard Case Study Solution and HBR and HBS Case Analysis