Tanishq: Positioning to Capture the Indian Womans Heart

Subjects Covered
Brands
International marketing
Product positioning
Strategic alignment
Target markets

by
Das Narayandas

Source: Harvard Business School

33 pages.
Publication Date: Aug 29, 2006. Prod. #: 507025-PDF-ENG

Tanishq: Positioning to Capture the Indian Woman’s Heart Harvard Case Study Solution and HBR and HBS Case Analysis