Terlato Wines International: Managing Rutherford Hill Merlot in a Post-Sideways Market

Subjects Covered
Advertising
Brand management
Brands
Pricing

by
Alice M. Tybout,
Patrick Bennett,
Brie Koenigs

Source: Kellogg School of Management

6 pages.
Publication Date: Jan 01, 2008. Prod. #: KEL357-PDF-ENG

Terlato Wines International: Managing Rutherford Hill Merlot in a Post-Sideways Market Harvard Case Study Solution and HBR and HBS Case Analysis