Tesco PLC: Fresh & Easy in the United States

Subjects Covered
Branding
Distribution
International business

by
John A. Quelch

Source: Harvard Business School

21 pages.
Publication Date: Aug 11, 2010. Prod. #: 511009-PDF-ENG

Tesco PLC: Fresh & Easy in the United States Harvard Case Study Solution and HBR and HBS Case Analysis