The Beer Cases (C): Tsingtao Brewery
Subjects Covered
Globalization
Industry analysis
International business
Marketing
Strategic alliances
by
Donna Jimenez,
Andrew Delios
Source: Richard Ivey School of Business Foundation
16 pages.
Publication Date: Jan 23, 2012. Prod. #: W11615-PDF-ENG
The Beer Cases (C): Tsingtao Brewery Harvard Case Study Solution and HBR and HBS Case Analysis