The Beer Cases (C): Tsingtao Brewery

Subjects Covered
Globalization
Industry analysis
International business
Marketing
Strategic alliances

by
Donna Jimenez,
Andrew Delios

Source: Richard Ivey School of Business Foundation

16 pages.
Publication Date: Jan 23, 2012. Prod. #: W11615-PDF-ENG

The Beer Cases (C): Tsingtao Brewery Harvard Case Study Solution and HBR and HBS Case Analysis