The Branding Challenges of Asian Manufacturing Firms

Subjects Covered
Brand management
Companies & brands
Execution
Manufacturing

by
Andreas Birnik,
Anna-Karin Birnik,
Jagdish Sheth

Source: Business Horizons

10 pages.
Publication Date: Sep 15, 2010. Prod. #: BH407-PDF-ENG

The Branding Challenges of Asian Manufacturing Firms Harvard Case Study Solution and HBR and HBS Case Analysis