The Creative Industries: Managing Products and Product Portfolios Module Note

Subjects Covered
Portfolio management
Product portfolio management

by
Anita Elberse

Source: Harvard Business School

16 pages.
Publication Date: Jun 29, 2009. Prod. #: 509077-PDF-ENG

The Creative Industries: Managing Products and Product Portfolios, Module Note Harvard Case Study Solution and HBR and HBS Case Analysis