The Dannon Company: Marketing and Corporate Social Responsibility (A)

Subjects Covered
Corporate image
Social responsibility

by
Christopher Marquis,
Pooja Shah,
Amanda Tolleson,
Bobbi Thomason

Source: Harvard Business School

23 pages.
Publication Date: Apr 01, 2010. Prod. #: 410121-PDF-ENG

The Dannon Company: Marketing and Corporate Social Responsibility (A) Harvard Case Study Solution and HBR and HBS Case Analysis