The Dannon Company: Marketing and Corporate Social Responsibility (A)
Subjects Covered
Corporate image
Social responsibility
by
Christopher Marquis,
Pooja Shah,
Amanda Tolleson,
Bobbi Thomason
Source: Harvard Business School
23 pages.
Publication Date: Apr 01, 2010. Prod. #: 410121-PDF-ENG
The Dannon Company: Marketing and Corporate Social Responsibility (A) Harvard Case Study Solution and HBR and HBS Case Analysis