The Dannon Company: Marketing and Corporate Social Responsibility (B)

Subjects Covered
Corporate image
Social responsibility

by
Christopher Marquis,
Bobbi Thomason

Source: Harvard Business School

7 pages.
Publication Date: Aug 25, 2011. Prod. #: 412047-PDF-ENG

The Dannon Company: Marketing and Corporate Social Responsibility (B) Harvard Case Study Solution and HBR and HBS Case Analysis