The Drivers of Greenwashing
Subjects Covered
Activists
Advertising ethics
Consumer behavior
Green marketing
Reputations
by
Magali A. Delmas
Source: California Management Review
24 pages.
Publication Date: Nov 11, 2011. Prod. #: CMR494-PDF-ENG
The Drivers of Greenwashing Harvard Case Study Solution and HBR and HBS Case Analysis