The Fairyland of Second Life: Virtual Social Worlds and How to use them

Subjects Covered
Social media
Virtual communities

by
Andreas M. Kaplan,
Michael Haenlein

Source: Business Horizons

10 pages.
Publication Date: Nov 15, 2009. Prod. #: BH358-PDF-ENG

The Fairyland of Second Life: Virtual Social Worlds and How to use them Harvard Case Study Solution and HBR and HBS Case Analysis