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The Influence of Social Media on Purchase Decisions in High Involvement Categories

Posted on Posted in Harvard Case Study Analysis Solutions

Subjects Covered
Marketing
Social media

by
Ronald T Wilcox,
Polly Black

9 pages.
Publication Date: Aug 09, 2010. Prod. #: UV5744-PDF-ENG

The Influence of Social Media on Purchase Decisions in High Involvement Categories Harvard Case Study Solution and HBR and HBS Case Analysis

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