The Passion of the Christ (B)

Subjects Covered
Advertising
Audiences
Decision making
Distribution
Journalists
Marketing campaigns
Marketing strategy
New product marketing
Religion & business
Religious beliefs

by
John A. Quelch,
Anita Elberse,
Anna Harrington

Source: Harvard Business School

4 pages.
Publication Date: Sep 01, 2004. Prod. #: 505026-PDF-ENG

The Passion of the Christ (B) Harvard Case Study Solution and HBR and HBS Case Analysis